Digital Marketing Expert for Jaipur Office

Position Overview: As a Digital Marketing Expert, you will play a key role in developing and implementing digital marketing strategies to drive online visibility, engagement, and conversions. Your expertise in various digital marketing channels and tools will contribute to the growth and success of our online presence.

Responsibilities:

1. Digital Strategy Development:
   • Develop and execute comprehensive digital marketing strategies that align with overall business goals.
   • Identify target audiences, analyze market trends, and determine the most effective digital channels.
2. Search Engine Optimization (SEO):
   • Optimize website content and structure for search engines to improve organic visibility and rankings.
   • Conduct keyword research and implement on-page and off-page SEO tactics.
3. Paid Advertising Campaigns:
   • Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, social media, and display networks.
   • Monitor campaign performance, optimize ad creatives, and adjust budgets for maximum ROI.
4. Content Marketing:
   • Develop engaging and relevant content for various digital platforms, including blogs, social media, email campaigns, and more.
   • Collaborate with content creators to ensure consistent messaging and brand voice.
5. Social Media Management:
   • Manage social media accounts, create content calendars, and curate engaging posts to drive audience engagement and growth.
   • Monitor social media trends and respond to comments and messages promptly.
6. Email Marketing:
   • Design, implement, and analyze email marketing campaigns to nurture leads, promote products, and maintain customer relationships.
   • Segment email lists and tailor content to specific audiences.
7. Analytics and Reporting:
   • Track and analyze key digital marketing metrics, such as website traffic, conversion rates, click-through rates, and engagement.
   • Provide regular reports and insights to guide decision-making and strategy refinement.
8. Conversion Rate Optimization (CRO):
   • Identify opportunities to improve website user experience and increase conversion rates through A/B testing and optimization techniques.
9. Digital Trends and Innovation:
   • Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
   • Recommend and implement innovative strategies to stay ahead in the digital landscape.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field (Master’s degree is a plus).
• Proven experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Proficiency in using digital marketing platforms such as Google Ads, social media advertising, and email marketing software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging content.
• Detail-oriented and well-organized, with strong project management skills.
• Experience with web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Moz) is a plus.

Join our dynamic team as a Digital Marketing Expert and drive our online presence, engagement, and growth through innovative digital strategies. Your skills and insights will contribute to expanding our brand’s reach and impact in the digital landscape.